Virtual Event Maven

A good friend recently shared this experience with me…

Sign up – easy!

Reminder email – great!

Click on link to join webinar – I’m in – a little late but I see the slides.

No voip? Shame, but here’s the dial in info – 800 number – cool

No seats available, what do they mean no seats available? I’m in the webinar and can see the slides – do they mean the bridge line?

OK – let me try a chat message.

“Hi – I have just signed in to the webinar successfully and can see your slides but cannot hear anything as when I dial in to the call the system tells me the call is full” press send, think I’ll start taking notes from the slides – just a shame I can’t hear what’s being said.

(5 minutes go by) This is weird – no response to my message – let’s try something else – “hello – is anybody there?”

(another 5 minutes go by) wow, this is too weird – oh well keep writing notes based on the slides that I can see…
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Is that how you feel when no one is asking questions in your teleseminar? Or maybe when the interest-o-meter tool on your webinar service shows that audience engagement has dropped to just 20%?

I always used to side with the host/speaker when we bumped into this problem on a virtual event and felt that somehow the audience was at fault. How dare they not pay attention to such great content!

But, I had my head seriously turned around on this just a few weeks ago as part of a really engaging webinar Innovative Techniques for Presenting to Multitaskers. The title had me interested enough to register (remember its the B2B world so they have to be serious and somber) however the presentation just blew me away.

It was the first time I had attended any virtual event where the speaker had attendees take photos during the event, email them to her and then showed the results live and awarded some prizes. Now that was serious engagement! Continue reading →